5 Signs Your Brand Strategy Needs a Refresh

5 Signs Your Brand Strategy Needs a Refresh

If you’re considering a brand strategy refresh, or revisiting your brand strategy for the first time in years, consider my top five signs you should refresh your brand.  As a branding and digital consultant, there is nothing that breaks my nerdy brand strategist heart...
Think about content marketing differently.

Think about content marketing differently.

Your content marketing sucks. Probably because you’re thinking about it like a trap: if I can just put enough juicy treats closer and closer to the middle, I can lure the customer in and BAM! Spring the trap. Got ’em. Content strategy for the win! Nope.