Your content marketing sucks. Probably because you’re thinking about it like a trap: if I can just put enough juicy treats closer and closer to the middle, I can lure the customer in and BAM! Spring the trap. Got ’em. Content strategy for the win! Nope.
5 ways content marketing is like wearing a cowboy hat: both take confidence, they both make noticeable statements, and… you’ll have to click through to read the rest.