UX designers, content marketers, and brand strategists, we’ve gotten really good at capturing attention. But what are the implications for future strategy work if the audience is not used to having to “work” to decode the messaging?
Your content marketing sucks. Probably because you’re thinking about it like a trap: if I can just put enough juicy treats closer and closer to the middle, I can lure the customer in and BAM! Spring the trap. Got ’em. Content strategy for the win! Nope.
5 ways content marketing is like wearing a cowboy hat: both take confidence, they both make noticeable statements, and… you’ll have to click through to read the rest.