What do people think you own?
What could your brand own that nobody else can?
Now. Can you say that in a tweet? (Ok, fine, the old kind of tweet. Get off my lawn and stuff.)
And, if you can’t? Don’t worry. That’s what I do.
UX for a fast-growing healthcare company. Brand strategy for a delicious (and huge) craft brewery. SEO strategy for a brand struggling to rebuild relevance. Market research for a CPG brand fighting off new entrants. Innovation approaches for global healthcare publisher.
I’ve worked with some amazing folks. But not you. Not yet. If you need help with research, strategy, or design for UX, Brand, or Innovation, hit me up. I’d love to brag about the amazing work we’ve done together.
UX: Research, Strategy, and Design
People, not pixels, are the ultimate conversion tool. Which is why I always keep real humans at the center of human/computer interaction research, strategy, and design.
The good news is, you’re already doing the amazing things that have made your brand successful. My super power is to weave those fuzzy, foggy, disparate threads into a clear, compelling, consistent story.
Let’s minimize the hard costs and maximize the actionable insights. Real talk: when’s the last time you read a Yelp review raving about the catering at a focus group? That’s why I do “Unfocus” groups, stakeholder interviews on the phone, and surreptitious ethnography. To clarify the gray areas, and give you actionable answers.
You are successful. Otherwise you wouldn’t have the time to read this. But you want to grow. And it gets trickier the more successful you are. There’s a saying that “sacred cows make the best burgers.” But it’s risky to grind up all that steak if you’re not sure the market wants burgers. I’ll help you make systematic decisions with time-tested, real-world-proven approaches to innovation.
How About We DO Something Amazing?
Ready to take your brand to the next level? Drop me a line and I'll get back to you ASAP. I promise not to ask too many questions.