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Think about content marketing differently.

Think about content marketing differently.

Content Marketing

Your content marketing sucks. Probably because you’re thinking about it like a trap: if I can just put enough juicy treats closer and closer to the middle, I can lure the customer in and BAM! Spring the trap. Got ’em. Content strategy for the win! Nope.

UX Nightmares and 3 Ways to Avoid them

UX Nightmares and 3 Ways to Avoid them

UX Design

User Experience Design SUMMARY  Bad UX is no longer acceptable. The good news is, it’s easier than ever for every company to provide an outstanding user experience. It just takes a little bit of forethought. Get started improving your UX research, UX strategy,...

Doing your job won’t get you a promotion

Strategy

Doing your job won’t get you a promotion– if I don’t think you can do it, I won’t hire you. Showing up is just the cost of entry. You want more responsibility, recognition, and rewards? You want respect? Earn it. Do something worth noticing....

Art vs. Science in the advertising industry

Marketing, Strategy

“It’s as much art as it is science.” I heard myself say that at the best Ohio ad agency this week… and vomited a little in my mouth. In advertising, the age-old argument of “Art vs. Science” is a false dichotomy that misunderstands...