Art vs. Science in the advertising industry

“It’s as much art as it is science.” I heard myself say that at the best Ohio ad agency this week… and vomited a little in my mouth. In advertising, the age-old argument of “Art vs. Science” is a false dichotomy that misunderstands...

Uber vs. The Taxi Industry

Uber. Lyft. Yellow Cab. Which one of these is not like the others? Evidently, the taxi industry is reeling from the first two. Taxi drivers pay ridiculous sums of money to be a legal taxi service. This article tells the story of one immigrant taxi driver who has had...

Change the oil change business

I recently got an oil change at one of those quick-change places– you know, the ones that smell like burnt coffee? It got me thinking– this is a market that will exist for the foreseeable future. It’s also a commodity market– they all compete...

How To Promote Music – 3 Lessons From Daytrotter

Daytrotter, yer doin it right. Also, I <3 you. For those of you unfamiliar with Daytrotter, here’s how it works: they bring kick-ass bands to The Horseshack recording studio in Rockford, IL, record the bands live, and put the recording on Daytrotter.com....