5 Signs Your Brand Strategy Needs a Refresh
If you’re considering a brand strategy refresh, or revisiting your brand strategy for the first time in years, consider my top five signs you should refresh your brand. As a branding and digital consultant, there is nothing that breaks my nerdy brand strategist heart...Meatbags, content marketing, and a digital consultant.
UX designers, content marketers, and brand strategists, we’ve gotten really good at capturing attention. But what are the implications for future strategy work if the audience is not used to having to “work” to decode the messaging?
How to Do Keyword Research for an Ohio SEO Agency
How not to do keyword research As an Ohio SEO consultant, I love Moz. For real. It probably borders on obsession. Anyway. The thing about tools that gather data is– even though they’re getting smarter all the time at a frighteningly fast pace–...
Google’s Killer Product Problems
Google has a killer product problem. But it’s not because they keep axing products. It’s because…