Rick Liebling just wrote an interesting piece about bringing real storytelling back to advertising. I’ve been thinking along the same lines. So many ads try to be clever– and many succeed. But I’m sick of clever. Pardon me for a sec while I mix metaphors, but clever is the bubble-gum pop music approach: all...
Netfilx just raised their prices by 11%, and I’m glad they did. I had been subscribing to the 1 DVD at a time, Unlimited Streaming plan for $8.99 a month. I’ve also never used the DVD part of the service– streaming-only (via Boxee and the Netflix iPhone app) for this nerd. This month, Netflix...
I predict failure (compared to revenue from previous versions): Rock Band 3 uses “real” guitar and keyboard. Guitar Hero worked because it was just hard enough to appeal to everyone who always wished they’d learned guitar, as well as all the people who already knew how to play guitar (but not video games). They...
The Internet changes everything. Also: water is wet, and Conan O’Brien is ridiculously tall. Seriously, if you haven’t realized that yet, just go back to living in your cave. If your product can be turned into ones and zeroes, your existing business model doesn’t work anymore. Your strategy probably relies on scarcity of physical...
Pharma companies often respond to an underlying *want* to create a *need*
How often do you hear this at your workplace: “Sorry, that’s not my job.” On the rare occasion I hear it, I always wish I’d recorded it. Then played a “not my job” compilation for some customers. And made the not-my-jobbers watch the customers’ reactions. Sometimes embarrassment can be a good motivator. Sometimes. Seems to me...
Ping is Apple’s social network built on top of iTunes. iTunes, of course, is the biggest music store in the universe. Kindle for the Web is Amazon’s latest addition to their market-dominating eBook reader line. Amazon sells lots of books. Both Ping and Kindle Web app exist to sell more product to more people,...
I read “The Secret Sauce: Growing a Company by Word of Mouth” over on Brains On Fire and it got me thinking about the idea of “strategy” more generally. Strategy is a military word. It’s the “art of a general.” The idea is to design a plan of action which results in one army...
My grandpa used to say “your job is to make your boss look good.” He also tells people to “quit being a puddle of pee in the pathway of life.” But that’s kinda gross. So, back making bosses look good. Um. No. I mean, if I can make my boss look good while making...
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