GRAY AREA
We’ll wade into the murky, gray areas of strategy, creativity, and how to bring your brand to life.
Brand Voice on Social Media: A Super Bowl Story
The Super Bowl. That magical time of year when we all put aside our differences, gather around the TV, and watch a brutal game play out between bitter rivals. Oh, and there's football, too. I'm talking about the Super Bowl commercials, of course. Over the past decade+...
5 Signs Your Brand Strategy Needs a Refresh
If you’re considering a brand strategy refresh, or revisiting your brand strategy for the first time in years, consider my top five signs you should refresh your brand. As a branding and digital consultant, there is nothing that breaks my nerdy brand strategist heart...
Meatbags, content marketing, and a digital consultant.
UX designers, content marketers, and brand strategists, we’ve gotten really good at capturing attention. But what are the implications for future strategy work if the audience is not used to having to “work” to decode the messaging?
How to Do Keyword Research for an Ohio SEO Agency
How not to do keyword research As an Ohio SEO consultant, I love Moz. For real. It probably borders on obsession. Anyway. The thing about tools that gather data is-- even though they're getting smarter all the time at a frighteningly fast pace-- they're still not...
Google’s Killer Product Problems
Google has a killer product problem. But it’s not because they keep axing products. It’s because…
Think about content marketing differently.
Your content marketing sucks. Probably because you’re thinking about it like a trap: if I can just put enough juicy treats closer and closer to the middle, I can lure the customer in and BAM! Spring the trap. Got ’em. Content strategy for the win! Nope.
UX Nightmares and 3 Ways to Avoid them
User Experience Design SUMMARY Bad UX is no longer acceptable. The good news is, it's easier than ever for every company to provide an outstanding user experience. It just takes a little bit of forethought. Get started improving your UX research, UX strategy, and UX...
Doing your job won’t get you a promotion
Doing your job won't get you a promotion-- if I don't think you can do it, I won't hire you. Showing up is just the cost of entry. You want more responsibility, recognition, and rewards? You want respect? Earn it. Do something worth noticing. Take smart risks. Think...
Account Planning for digital advertising is broken
I've been reading about the creation/formalization of Account Planning as a discipline in ad agencies back in the Mad Men days of the late 60s/early 70s. It arose because of the prevalence and easy access to data being provided by broadcast media. All that data...
How About We DO Something Amazing?
Ready to take your brand to the next level? Drop me a line and I'll get back to you ASAP. I promise not to ask too many questions.
