Top 5 Reasons I Hate Marketers

First, let me be clear: I’m talking about what you do, not about you as a human. Second, I’m a marketer, so I’m just as guilty as you from time to time. Speaking of which, you should listen to some of my music or even come to the Columbus Songwriter...

3 Predictions About the Future of “Social”

In the US, there are  tens of millions of searches every month for things related to social marketing, social media marketing, and the like. But, if you look at Google Trends, it also looks like that search traffic may have peaked (for now, anyway). So have searches...

Failure Sucks

We can learn from our successes just as much as we can from our failures. So, I’d like to see a switch from Failure Chic to Learning Chic.

Process, People, and Sacred Cows

“I’m sorry. I can’t do that. It’s not part of our process.” “I’m sorry we billed you three times for the same thing. Our process had some hiccups.” “Sorry, but our process requires [insert absurdly long time frame]...