GRAY AREA
We’ll wade into the murky, gray areas of strategy, creativity, and how to bring your brand to life.
Corporate Inertia and Jujitsu
Visual thinking for the day 🙂 Ok, so, big corporations are... well, big. Brilliant insight, I know. Bear with me. They're big, change-resisting, money-making machines. But, at some point they were small, nimble and entrepreneurial. Jujitsu is a martial art based on...
Profit vs. Greed
Wall Street is a mess. Obviously. And amid all the fear and flagellation is a fight over appropriate CEO compensation. One side says they get too much, the other says they get what they're worth. A frequently used “what they’re worth” arguments goes something like...
A Simple Question
On his blog last week, Tim Brown (IDEO bacon-double-big-cheese) tells a story about an insulated coffee mug he received as a gift. Then he asks a ridiculously simple question: "is this a product or an experience?" It's a simple question, but it has a profound and...
Web 3.0
Over @ Indexed, Jessica Hagy has a brilliantly simple explanation of Web 2.0: So... if that's Web 2.0... then Web 3.0 obviously will add the Z axis... or, as I like to call it, the "Total World Domination" axis.
When life gives you lemons
Collaboration or Competition
I don't like the idea of crushing the competition into an pulsating pile of people-pulp. But I worry that if I don't, they may not be so kind in return. Insert bland reference to jujitsu/kung-fu/etc. here. My problem with crushing the competition-- or even using the...
How About We DO Something Amazing?
Ready to take your brand to the next level? Drop me a line and I'll get back to you ASAP. I promise not to ask too many questions.
