GRAY AREA
Get a fractional CMO’s take on the murky, gray areas of marketing, growth, performance, brand, and leadership. Fair warning, though. This blog goes back to the early days of the internet. It’s like a really slow time machine.
Corporate Inertia and Jujitsu
Visual thinking for the day 🙂 Ok, so, big corporations are... well, big. Brilliant insight, I know. Bear with me. They're big, change-resisting, money-making machines. But, at some point they were small, nimble and entrepreneurial. Jujitsu is a martial art based on...
Profit vs. Greed
Wall Street is a mess. Obviously. And amid all the fear and flagellation is a fight over appropriate CEO compensation. One side says they get too much, the other says they get what they're worth. A frequently used “what they’re worth” arguments goes something like...
A Simple Question
On his blog last week, Tim Brown (IDEO bacon-double-big-cheese) tells a story about an insulated coffee mug he received as a gift. Then he asks a ridiculously simple question: "is this a product or an experience?" It's a simple question, but it has a profound and...
Web 3.0
Over @ Indexed, Jessica Hagy has a brilliantly simple explanation of Web 2.0: So... if that's Web 2.0... then Web 3.0 obviously will add the Z axis... or, as I like to call it, the "Total World Domination" axis.
When life gives you lemons
Collaboration or Competition
I don't like the idea of crushing the competition into an pulsating pile of people-pulp. But I worry that if I don't, they may not be so kind in return. Insert bland reference to jujitsu/kung-fu/etc. here. My problem with crushing the competition-- or even using the...
How About We DO Something Amazing?