GRAY AREA
We’ll wade into the murky, gray areas of strategy, creativity, and how to bring your brand to life.
Flubber!
Businesses Should Be More Like Flubber Yesterday a coworker asked a great question: "Quick Poll: What do you think is the most valuable productivity goal in terms of employee-to-employer contribution -- A) units of profitable new ideas per employee, B) units...
I’m not wearing red, white or blue
On this historic day, I'm not wearing any red. Or white. Or blue. Don't get me wrong-- I still pledge allegiance to the Flag, and to the Republic for which it stands. I'm just hoping that my kids and grandkids think it's weird that today is such a big deal. I hope...
Maybe Seth Godin is full of, well, you know.
I know he's just being provocative, but I'll bite anyway. In a recent blog post, Seth Godin says "The Internet Is Almost Full." He goes on to say that there's so much content out there now, we are full-- our attention is full. You used to be able to stay in the know...
Small Is Beautiful
GM is hemorrhaging cash and wants to merge with Chrysler. Banks are buying and dying like lottery-winning centenarians. GM and Chrysler say a merger would make for a stronger, more competitive company. The buying-banks argue that they'll be in a better position to...
Summer in Texas
Obama and a Groundswell Government?
Barack Obama tapped into the Groundswell during his campaign. He recognized that people were connecting with each other to get the things they need, rather than going to traditional institutions. He recognized the power of a bottom-up strategy and how an army of...
Context
We're all connected. We have the entire sum of human genius and misery at our fingertips. Given that, I'm constantly befuddled by people who don't at least try to understand the whole, rather than just the parts. You have to understand the context of a thing to do...
El Guapo, a BMW and Authenticity
Driving home one day, I noticed a shiny white BMW 3 Series with seriously dark tinted windows and a personalized "vanity" license plate. The license plate had attitude. Suave confidence bordering cockiness. I decided the driver was obviously cool. James Dean cool....
Assumptions
I've been in Texas for a little over a year, and I've been frustrated by lack of options in talk radio. You have a choice: conservative or ultra-conservative. I kept looking for public radio station. I looked all over the am dial. First mistake: assuming that because...
How About We DO Something Amazing?
Ready to take your brand to the next level? Drop me a line and I'll get back to you ASAP. I promise not to ask too many questions.
