GRAY AREA
We’ll wade into the murky, gray areas of strategy, creativity, and how to bring your brand to life.
1 Simple Thing to Fix the Music Industry
Sending “promo” records to influential radio DJs. What the labels missed when Napster happened was that everyone can be as influential as a major DJ now.
How To Become a Billionaire in 3 Easy Steps
1: Send generic email to an old, dirty, busted, bad list of names, which has yours truly still working for a company that's been defunct for going on 4 years. 2: Declare that you specialize in "generating a continuous stream of daily leads for [a company's] sales...
Google Sidewiki: You Never Had Control Anyway
You may own the URL, but the user owns the browser.
Business: A (Falling Out of) Love Story
Is it possible for Public companies to be truly passionate about their customers?
Collecting Experiences
There's a cultural shift underway, and this "Great Disruption" is acting as a catalyst to speed the change. We work hard, we work long hours, and we earn ridiculous amounts of money. "We have generally taken the proceeds of our productivity in--you guessed...
Flat is Good
I work for a big corporation. As with most big companies, the corporate hierachy is pretty tall. That makes it a bit tough to create and/or maintain a culture of innovation: politics and title are usually more influential than a good idea. But blaming management for...
What were they thinking?!
Take a look at this microwave. Now, take a look at this iron. What glaring difference do you see--other than one cooks, and one irons? What were they thinking? I'd venture that the microwave people thought about how to make their own lives simpler. Letters take up...
Seth’s Recession Tip #3.14159: make your own damn coffee at work
Like coffee? Don't like spending exactly $1,539 a day on a single cup of the good stuff? Then brew your own! Step 1: buy coffee and keep it in your desk. Step 2: buy a single cup coffee filter cone and some tiny little coffee filters***. Step 3: Profit! Oh, wait. This...
Risks In Marketing
This post, over at The Planning Lab, reminded me of a sketch I did last year.
How About We DO Something Amazing?
Ready to take your brand to the next level? Drop me a line and I'll get back to you ASAP. I promise not to ask too many questions.
