GRAY AREA
Get a fractional CMO’s take on the murky, gray areas of marketing, growth, performance, brand, and leadership. Fair warning, though. This blog goes back to the early days of the internet. It’s like a really slow time machine.
3 Steps To Improve “Green” Brand Recognition
How Would You Improve ‘Green’ Brand Recognition?
Who’s The Boss?
My grandpa used to say "your job is to make your boss look good." He also tells people to "quit being a puddle of pee in the pathway of life." But that's kinda gross. So, back making bosses look good. Um. No. I mean, if I can make my boss look good while making our...
Trend: Rediscovering Real Life
I’ve noticed more and more stories about people rediscovering real life.
How To Save Newspapers
Did we save scribes after the printing press was invented?
How to do Crowdsourcing the Right Way (and some Friggin Idiots)
Crowdsourcing is great, as long as you can find the right crowd. Einztein.com is going to try to help you find the right crowd for open/free/online courses.
How to high-5
With the World Cup right around the corner, this video may come in handy (pardon the pun?). How to high-5: via youtube.com Posted via web from Seth Gray
Google Chrome vs. PotatoLightningSoundwaves
via techcrunch.com Posted via web from Seth Gray
prediction: AT&T rebranding will be successful
It's time to "get past the competitive conversation and talk about what's in it for the consumers."--AT&T Senior VP-Brand Marketing and Advertising, Esther LeeSure. People are going to make jokes about dropped calls... because it's true! But that quote leads me to...
Dads
my fam Caleb Gardner-- dad, blogger, and all-around good guy-- had an intriguing post over at Edelman Digital's blog today. He made the case that Dad bloggers deserve respect. I think he's right, but I think he maybe missed something too. As a dad who just helped...
How About We DO Something Amazing?