GRAY AREA
We’ll wade into the murky, gray areas of strategy, creativity, and how to bring your brand to life.
Failure Sucks
We can learn from our successes just as much as we can from our failures. So, I’d like to see a switch from Failure Chic to Learning Chic.
Process, People, and Sacred Cows
"I'm sorry. I can't do that. It's not part of our process." "I'm sorry we billed you three times for the same thing. Our process had some hiccups." "Sorry, but our process requires [insert absurdly long time frame] to make the changes you've requested." Sound...
You’re Wrong
When someone is clearly wrong about something, my first reaction is to tell them so. I've never really found that to be a great way to get someone to see the Truth, though. Think about it this way: we make choices based on the information available. We used to know...
Truth(iness) In Advertising
I had a poetry professor tell me once "don't tell. Show." We were supposed to write a poem about the color blue. I picked a trip to the California coast. She wanted me to show what that smelled like, felt like, looked like, sounded like. She didn't want a true story--...
Facebook Doesn’t Get It
Facebook has begun the The Inevitable Letdown. It was innovative. It was cool. It was fun. But Zuckerberg is so damned paranoid that some little startup is going to deflate his behemoth, that he's clearly created a reactive culture. They are focusing on competitors...
Excellent Adventure, Day 2 Thoughts
4:14 AM: Wake up. Wide awake. Convince myself it's too damn early and semi-sleep for another 90 minutes. Get up, pack up. 6:00 AM: Free breakfast always tastes better. Even though I know I'm paying for it in the room rate. So, I guess it's not free. In that...
Seth’s Excellent Adventure, Day 1 Thoughts
Prequel: had dinner with the kids and Erin at Chester's last night. One more green chili cheeseburger. Cried like the Cowardly Lion if he got hit with pepper spray after saying goodbye (for 2 weeks) to the kids. And Erin. 6:04 AM: Rolled out of the driveway of the...
How To Be An Awesome Blogger In 3 Easy Steps
1. Break a complex subject into 2. Three arbitrary & meaningless steps 3. Title your post "How To [insert complex subject] In 3 Easy Steps" 4. Always include a fourth "bonus" step. E.g.: Profit! Eat a donut! or (my fave) Skip to Ma Lou My Darlin! See? It's simple....
I Got A Chrome OS CR-48
I got a Google CR-48 running Chrome OS, and you didn't. But I'll share. I have no idea how I was chosen to get one, but I did. And I'm in nerdvana. You can sign up to be part of the Chrome OS Pilot Program until 11:59:59 PM PST on December 21, 2010. Do it. Then you...
How About We DO Something Amazing?
Ready to take your brand to the next level? Drop me a line and I'll get back to you ASAP. I promise not to ask too many questions.
