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The General and the Farmer

The General and the Farmer

Marketing

I read “The Secret Sauce: Growing a Company by Word of Mouth” over on Brains On Fire  and it got me thinking about the idea of “strategy” more generally. Strategy is a military word. It’s the “art of a general.” The idea is to...

Who’s The Boss?

Marketing

My grandpa used to say “your job is to make your boss look good.” He also tells people to “quit being a puddle of pee in the pathway of life.” But that’s kinda gross. So, back making bosses look good. Um. No. I mean, if I can make my boss...