Select Page

2 Strategies To Exploit Second-Order Effects

Marketing

I predict failure (compared to revenue from previous versions): Rock Band 3 uses “real” guitar and keyboard. Guitar Hero worked because it was just hard enough to appeal to everyone who always wished they’d learned guitar, as well as all the people...

3 Ways to Use Scarcity As A Strategy In A Digital World

Marketing

The Internet changes everything. Also: water is wet, and Conan O’Brien is ridiculously tall. Seriously, if you haven’t realized that yet, just go back to living in your cave. If your product can be turned into ones and zeroes, your existing business model...

Not My Job

Marketing

How often do you hear this at your workplace: “Sorry, that’s not my job.” On the rare occasion I hear it, I always wish I’d recorded it. Then played a “not my job” compilation for some customers. And made the not-my-jobbers watch...

A Tale of Two Strategies: Ping and Kindle Web

Marketing

Ping is Apple’s social network built on top of iTunes. iTunes, of course, is the biggest music store in the universe. Kindle for the Web is Amazon’s latest addition to their market-dominating eBook reader line. Amazon sells lots of books. Both Ping and...