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You’re Wrong

Marketing, Strategy

When someone is clearly wrong about something, my first reaction is to tell them so. I’ve never really found that to be a great way to get someone to see the Truth, though. Think about it this way: we make choices based on the information available. We used to...

Truth(iness) In Advertising

Marketing, Strategy

I had a poetry professor tell me once “don’t tell. Show.” We were supposed to write a poem about the color blue. I picked a trip to the California coast. She wanted me to show what that smelled like, felt like, looked like, sounded like. She...

Facebook Doesn’t Get It

Geek, Marketing, Strategy

Facebook has begun the The Inevitable Letdown. It was innovative. It was cool. It was fun. But Zuckerberg is so damned paranoid that some little startup is going to deflate his behemoth, that he’s clearly created a reactive culture. They are focusing on...

Excellent Adventure, Day 2 Thoughts

Geek

4:14 AM: Wake up. Wide awake. Convince myself it’s too damn early and semi-sleep for another 90 minutes. Get up, pack up.   6:00 AM: Free breakfast always tastes better. Even though I know I’m paying for it in the room rate. So, I guess it’s not...

Seth’s Excellent Adventure, Day 1 Thoughts

Geek

Prequel: had dinner with the kids and Erin at Chester’s last night. One more green chili cheeseburger. Cried like the Cowardly Lion if he got hit with pepper spray after saying goodbye (for 2 weeks) to the kids. And Erin. 6:04 AM: Rolled out of the driveway of...