How would you improve "green" brand recognition?
I answered the question “How Would You Improve ‘Green’ Brand Recognition?” on LinkedIn last month. EcoSeed put my answer, along with a plethora of other great ideas, in their September issue. Here are three steps to improve “green” brand recognition:
- Make sure your client has a solid communication strategy and a truly compelling story. Otherwise, it doesn’t matter what tools you use. This is a big one. Don’t skip it.
- Start a blog with compelling content about green initiatives in general, and some specific examples of what your client is doing to be greener. Use pictures and video whenever possible to supplement the text. Caution: DON’T just write about the green initiatives/products/services; instead, write about how the green initiatives/product/services impact the reader’s life.
- Start a twitter account (see http://twitter.com/greenopolis as a great example). But before you start tweeting out links to your blog, do some searches for people who need help with green initiatives… and help them. @reply to them with some helpful links. Don’t get caught up worrying about how many people are following you; instead, try to cultivate an highly engaged following (quality vs. quantity).
What would you do? What did I leave out?