prediction: AT&T rebranding will be successful

It’s time to “get past the competitive conversation and talk about what’s in it for the consumers.”

–AT&T Senior VP-Brand Marketing and Advertising, Esther Lee

Sure. People are going to make jokes about dropped calls… because it’s true! But that quote leads me to believe that AT&T will be successful. If they really are refocusing on consumers rather than the competition, they’ll win.