User Experience Design
SUMMARY
Bad UX is no longer acceptable. The good news is, it’s easier than ever for every company to provide an outstanding user experience. It just takes a little bit of forethought. Get started improving your UX research, UX strategy, and UX design in three simple steps:
- Start with the user in mind.
- Make assumptions, experiment, analyze, and adjust.
- Just get started. (and if you need help, I’d love to chat)
User Experience Design (AKA UXD, UED, or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. And there’s a lot of bad UX out there. But it’s easier than ever to be great at it.
3 Ways to Avoid Bad UX
I’m a parent of school age kids. Which means I have to suffer through unbearably bad User Experience (UX) design on school website. Yesterday, I tried to use a “find your school based on your address” feature on a district’s website. I’m sure the school is doing its best, and I eventually did find what I needed, but the point is that anyone can–and should—provide great UX.
Here are 3 easy things you can do to help ensure your website or app UX doesn't stink up the internet.
Great UX Starts With the User in Mind.
Start with the user in mind. And then keep them at the center of every damn decision you make. Ask yourself (or your team or your UX design agency) things like: why is my site visitor here? What are their goals? Their daily trials & triumphs? How might we make it easier for our dear visitors/users to accomplish those goals, revel in those triumphs, and minimize their trials?
Conduct UX Experiments
With tools like Google Analytics, Optimizely, and Hotjar, it’s insanely easy to get real-world data on how people are using your website. Are they clicking on things you thought they would? Are they bouncing right away? The key to a good experiment is to have a testable hypothesis and to be willing to be wrong and learn.
Just Get Started.
The great thing about digital marketing is that you can always change it later. Have an idea you think might improve your UX? Do it. Now. If it works, try again to make your UX even better. Didn’t work? Cool. Make it better.