SETH GRAY is a

STRATEGY

CONSULTANT

What does your brand own?
What do people think you own?
What could your brand own that nobody else can?
Now. Can you say that in a tweet? (Ok, fine, the old kind of tweet. Get off my lawn and stuff.)

And, if you can’t? Don’t worry. That’s what I do.

Gimme answers already

SERVICES

UX for a fast-growing healthcare company. Brand strategy for a delicious (and huge) craft brewery. SEO strategy for a brand struggling to rebuild relevance. Market research for a CPG brand fighting off new entrants. Innovation approaches for global healthcare publisher.

I’ve worked with some amazing folks. But not you. Not yet. If you need help with research, strategy, or design for UX, Brand, or Innovation, hit me up. I’d love to brag about the amazing work we’ve done together.

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UX: Research, Strategy, and Design

People, not pixels, are the ultimate conversion tool. Which is why I always keep real humans at the center of human/computer interaction research, strategy, and design.

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Brand Strategy

The good news is, you’re already doing the amazing things that have made your brand successful. My super power is to weave those fuzzy, foggy, disparate threads into a clear, compelling, consistent story.

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Market Research

Let’s minimize the hard costs and maximize the actionable insights. Real talk: when’s the last time you read a Yelp review raving about the catering at a focus group? That’s why I do “Unfocus” groups, stakeholder interviews on the phone, and surreptitious ethnography. To clarify the gray areas, and give you actionable answers.

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Innovation

You are successful. Otherwise you wouldn’t have the time to read this. But you want to grow. And it gets trickier the more successful you are. There’s a saying that “sacred cows make the best burgers.” But it’s risky to grind up all that steak if you’re not sure the market wants burgers. I’ll help you make systematic decisions with time-tested, real-world-proven approaches to innovation.

GRAY AREA

Brand Voice on Social Media: A Super Bowl Story

The Super Bowl. That magical time of year when we all put aside our differences, gather around the TV, and watch a brutal game play out between bitter rivals. Oh, and there's football, too. I'm talking about the Super Bowl commercials, of course. Over the past decade+...

5 Signs Your Brand Strategy Needs a Refresh

If you’re considering a brand strategy refresh, or revisiting your brand strategy for the first time in years, consider my top five signs you should refresh your brand. As a branding and digital consultant, there is nothing that breaks my nerdy brand strategist heart...

Meatbags, content marketing, and a digital consultant.

UX designers, content marketers, and brand strategists, we’ve gotten really good at capturing attention. But what are the implications for future strategy work if the audience is not used to having to “work” to decode the messaging?

How to Do Keyword Research for an Ohio SEO Agency

How not to do keyword research As an Ohio SEO consultant, I love Moz. For real. It probably borders on obsession. Anyway. The thing about tools that gather data is-- even though they're getting smarter all the time at a frighteningly fast pace-- they're still not...

How About We DO Something Amazing?

Ready to take your brand to the next level? Drop me a line and I'll get back to you ASAP. I promise not to ask too many questions.