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Process, People, and Sacred Cows

Marketing, Strategy

“I’m sorry. I can’t do that. It’s not part of our process.” “I’m sorry we billed you three times for the same thing. Our process had some hiccups.” “Sorry, but our process requires [insert absurdly long time frame]...

You’re Wrong

Marketing, Strategy

When someone is clearly wrong about something, my first reaction is to tell them so. I’ve never really found that to be a great way to get someone to see the Truth, though. Think about it this way: we make choices based on the information available. We used to...

Truth(iness) In Advertising

Marketing, Strategy

I had a poetry professor tell me once “don’t tell. Show.” We were supposed to write a poem about the color blue. I picked a trip to the California coast. She wanted me to show what that smelled like, felt like, looked like, sounded like. She...

Facebook Doesn’t Get It

Geek, Marketing, Strategy

Facebook has begun the The Inevitable Letdown. It was innovative. It was cool. It was fun. But Zuckerberg is so damned paranoid that some little startup is going to deflate his behemoth, that he’s clearly created a reactive culture. They are focusing on...

Maybe Seth Godin is full of, well, you know.

Marketing, Strategy

I know he’s just being provocative, but I’ll bite anyway. In a recent blog post, Seth Godin says “The Internet Is Almost Full.” He goes on to say that there’s so much content out there now, we are full– our attention is full. You...