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Posts Tagged ‘ video game marketing ’

2 Strategies To Exploit Second-Order Effects

November 1, 2010
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I predict failure (compared to revenue from previous versions): Rock Band 3 uses “real” guitar and keyboard. Guitar Hero worked because it was just hard enough to appeal to everyone who always wished they’d learned guitar, as well as all the people who already knew how to play guitar (but not video games). They found…

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