I predict failure (compared to revenue from previous versions): Rock Band 3 uses “real” guitar and keyboard. Guitar Hero worked because it was just hard enough to appeal to everyone who always wished they’d learned guitar, as well as all the people who already knew how to play guitar (but not video games). They found…
Posts Tagged ‘ strategy ’
3 Ways to Use Scarcity As A Strategy In A Digital World
The Internet changes everything. Also: water is wet, and Conan O’Brien is ridiculously tall. Seriously, if you haven’t realized that yet, just go back to living in your cave. If your product can be turned into ones and zeroes, your existing business model doesn’t work anymore. Your strategy probably relies on scarcity of physical goods.…
A Tale of Two Strategies: Ping and Kindle Web
Ping is Apple’s social network built on top of iTunes. iTunes, of course, is the biggest music store in the universe. Kindle for the Web is Amazon’s latest addition to their market-dominating eBook reader line. Amazon sells lots of books. Both Ping and Kindle Web app exist to sell more product to more people, but…
The General and the Farmer
I read “The Secret Sauce: Growing a Company by Word of Mouth” over on Brains On Fire and it got me thinking about the idea of “strategy” more generally. Strategy is a military word. It’s the “art of a general.” The idea is to design a plan of action which results in one army taking…
How to do Crowdsourcing the Right Way (and some Friggin Idiots)
Crowdsourcing is great, as long as you can find the right crowd. Einztein.com is going to try to help you find the right crowd for open/free/online courses.
Time, Value, and Idiocy
“We believe there is a real value to this product and as consumers experience it, they will agree.”-Time, Inc. spokesperson defending the Time magazine iPad app Dear Time, Inc.- Maybe you’re right. But who cares what you think is valuable? Honestly. You come off sounding like a (bad) used car salesman. If the experience with…
1 Simple Thing to Fix the Music Industry
Sending "promo" records to influential radio DJs. What the labels missed when Napster happened was that everyone can be as influential as a major DJ now.
How To Become a Billionaire in 3 Easy Steps
1: Send generic email to an old, dirty, busted, bad list of names, which has yours truly still working for a company that’s been defunct for going on 4 years. 2: Declare that you specialize in “generating a continuous stream of daily leads for [a company's] sales force.” 3: Profit… wait. No. Face-palm. Yep. Face-palm.
