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Posts Tagged ‘ strategy ’

2 Strategies To Exploit Second-Order Effects

November 1, 2010
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I predict failure (compared to revenue from previous versions): Rock Band 3 uses “real” guitar and keyboard. Guitar Hero worked because it was just hard enough to appeal to everyone who always wished they’d learned guitar, as well as all the people who already knew how to play guitar (but not video games). They found…

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3 Ways to Use Scarcity As A Strategy In A Digital World

October 30, 2010
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The Internet changes everything. Also: water is wet, and Conan O’Brien is ridiculously tall. Seriously, if you haven’t realized that yet, just go back to living in your cave. If your product can be turned into ones and zeroes, your existing business model doesn’t work anymore. Your strategy probably relies on scarcity of physical goods.…

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A Tale of Two Strategies: Ping and Kindle Web

October 21, 2010
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A Tale of Two Strategies: Ping and Kindle Web

Ping is Apple’s social network built on top of iTunes. iTunes, of course, is the biggest music store in the universe. Kindle for the Web is Amazon’s latest addition to their market-dominating eBook reader line. Amazon sells lots of books. Both Ping and Kindle Web app exist to sell more product to more people, but…

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The General and the Farmer

October 20, 2010
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"Farmer" by otomatuah on Flickr.com

I read “The Secret Sauce: Growing a Company by Word of Mouth” over on Brains On Fire  and it got me thinking about the idea of “strategy” more generally. Strategy is a military word. It’s the “art of a general.” The idea is to design a plan of action which results in one army taking…

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3 Steps To Improve “Green” Brand Recognition

September 22, 2010
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3 Steps To Improve “Green” Brand Recognition

How Would You Improve 'Green' Brand Recognition?

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How To Save Newspapers

June 16, 2010
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How To Save Newspapers

Did we save scribes after the printing press was invented?

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How to do Crowdsourcing the Right Way (and some Friggin Idiots)

June 1, 2010
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How to do Crowdsourcing the Right Way (and some Friggin Idiots)

Crowdsourcing is great, as long as you can find the right crowd. Einztein.com is going to try to help you find the right crowd for open/free/online courses.

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Time, Value, and Idiocy

April 6, 2010
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“We believe there is a real value to this product and as consumers experience it, they will agree.”-Time, Inc. spokesperson defending the Time magazine iPad app Dear Time, Inc.- Maybe you’re right. But who cares what you think is valuable? Honestly. You come off sounding like a (bad) used car salesman. If the experience with…

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1 Simple Thing to Fix the Music Industry

March 17, 2010
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1 Simple Thing to Fix the Music Industry

Sending "promo" records to influential radio DJs. What the labels missed when Napster happened was that everyone can be as influential as a major DJ now.

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How To Become a Billionaire in 3 Easy Steps

January 27, 2010
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1: Send generic email to an old, dirty, busted, bad list of names, which has yours truly still working for a company that’s been defunct for going on 4 years. 2: Declare that you specialize in “generating a continuous stream of daily leads for [a company's] sales force.” 3: Profit… wait. No. Face-palm. Yep. Face-palm.

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