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	<title>seth gray &#187; organizational structure</title>
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		<title>Flat is Good</title>
		<link>http://sethgray.com/2009/07/07/flat-is-good/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=flat-is-good</link>
		<comments>http://sethgray.com/2009/07/07/flat-is-good/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 13:14:33 +0000</pubDate>
		<dc:creator>seth</dc:creator>
				<category><![CDATA[Geek]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Al Gore invented the Internet]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[organizational structure]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[yammer]]></category>

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I work for a big corporation. As with most big companies, the corporate hierachy is pretty tall. That makes it a bit tough to create and/or maintain a culture of innovation: politics and title are usually more influential than a good idea. But blaming management for not accepting your brilliant idea is a cop-out. What if Al Gore gave up on inventing the Internet &#8220;because his boss said no?&#8221; You don&#8217;t want to be a cop-out, so you work the system to make friends, and influence people. But that&#8217;s a little like pushing spaghetti uphill. Instead, you could sidestep that whole mess and at least get a running start. This is where social networking can be more than just an interesting sideshow. There&#8217;s a great tool called Yammer. It&#8217;s like Twitter for private networks. Maybe I&#8217;m slow on the uptake, or maybe I just have a profound grasp of the obvious&#8230; but one thing I&#8217;ve noticed is that Yammer is (relatively) flat&#8211; it completely sidesteps all the day-to-day corporate hierarchies. The CEO and I are somewhere around 6,269 levels removed in the official corporate structure (not to mention half the land mass of the US and then the Atlantic ocean). But [...]]]></description>
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<div class="wp-caption alignnone" style="width: 510px"><a href="http://www.flickr.com/photos/nickylew/1207353927/"><img title="Uyuni Salt Flats" src="http://farm2.static.flickr.com/1229/1207353927_6911770830.jpg?v=0" alt="Uyuni Salt Flats" width="500" height="375" /></a><p class="wp-caption-text">Uyuni Salt Flats</p></div>
<p>I work for a <a title="Small is Beautiful" href="http://sethgray.com/blog/2008/11/14/small-is-beautiful/" target="_blank">big</a> corporation. As with most big companies, the corporate hierachy is pretty tall. That makes it a bit tough to create and/or maintain a culture of innovation: politics and title are usually more influential than a good idea. But blaming management for not accepting your brilliant idea is a cop-out. What if Al Gore gave up on inventing the Internet &#8220;because his boss said no?&#8221; You don&#8217;t want to be a cop-out, so you work the system to <a title="Dale Carnegie: How to Win Friends and Influence People" href="http://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034" target="_blank">make friends, and influence people</a>. But that&#8217;s a little like pushing spaghetti uphill. Instead, you could sidestep that whole mess and at least get a running start.</p>
<p>This is where <a title="Tweet Me Baby, One More Time!" href="http://twitter.com/sethgray" target="_blank">social</a> <a title="MyFaceSpaceBookSter" href="http://facebook.com/sethgray" target="_blank">networking</a> can be more than just an <a title="Sideshow Bob" href="http://en.wikipedia.org/wiki/Sideshow_Bob" target="_blank">interesting sideshow</a>. There&#8217;s a great tool called <a title="Yamma Lamma Ding Dong" href="http://yammer.com" target="_blank">Yammer</a>. It&#8217;s like <a title="Seth Gray on Twitter" href="http://twitter.com/sethgray" target="_blank">Twitter</a> for private networks. Maybe I&#8217;m slow on the uptake, or maybe I just have a profound grasp of the obvious&#8230; but one thing I&#8217;ve noticed is that Yammer is (relatively) flat&#8211; it completely sidesteps all the day-to-day corporate hierarchies. The CEO and I are somewhere around 6,269 levels removed in the official corporate structure (not to mention half the land mass of the US and then the <a title="&quot;Atlantic&quot; by Thrice. Awesome." href="http://www.last.fm/music/Thrice/_/Atlantic" target="_blank">Atlantic</a> ocean). But on Yammer, we have the opportunity to interact as equals. Most <a title="Instead of managing, try cultivating" href="http://metacool.typepad.com/metacool/2009/05/12-instead-of-managing-try-cultivating.html" target="_blank">innovation</a> <a title="FastCompany article about W.L. Gore: The Fabric of Creativity" href="http://www.fastcompany.com/magazine/89/open_gore.html" target="_blank">articles</a> I&#8217;ve read suggest that <a title="ZDNet.com: How to hire innovators" href="http://video.zdnet.com/CIOSessions/?p=361" target="_blank">flat is good</a>. Flat means that the <a title="Obama and a Groundswell Government" href="http://sethgray.com/blog/2008/11/06/obama-and-a-groundswell-government/" target="_blank">best ideas</a>&#8211; not politics or title&#8211; attract the best people. What company wouldn&#8217;t want the best people working on the best ideas?</p>
<p>Now, moving the ideas from this ephemeral channel into the real world? That&#8217;s another story. But don&#8217;t be a <a title="Catcher in the Rye, ya big phony!" href="http://www.amazon.com/Catcher-Rye-J-D-Salinger/dp/0316769177" target="_blank">phony</a>! Learn some <a title="Corporate Inertia and Jujitsu" href="http://sethgray.com/blog/2008/09/30/corporate-inertia-and-jujitsu/" target="_blank">sweet moves</a> and go get something done.</p>
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		<title>Flubber!</title>
		<link>http://sethgray.com/2009/01/23/flubber/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=flubber</link>
		<comments>http://sethgray.com/2009/01/23/flubber/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 11:00:18 +0000</pubDate>
		<dc:creator>seth</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Fuzzy Tail]]></category>
		<category><![CDATA[IDEO]]></category>
		<category><![CDATA[organizational structure]]></category>
		<category><![CDATA[small is beautiful]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[T-Shaped People]]></category>
		<category><![CDATA[the support economy]]></category>

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        Businesses Should Be More Like Flubber   Yesterday a coworker asked a great question: &#8221;Quick Poll: What do you think is the most valuable productivity goal in terms of employee-to-employer contribution &#8212; A) units of profitable new ideas per employee, B) units of work per hour, C) both, or D) something else?&#8221; My answer? None of the above. I&#8217;m not sure yet what would be better, though. And here&#8217;s why: current corporate structure and measurement is essentially based on Henry Ford&#8217;s &#8220;they can have any color they want, as long as it&#8217;s black&#8221; assembly line process innovation, where manual laborers were interchangeable. That still basically works in a physical labor/manufacturing setting. Maybe. But, according to &#8220;the Support Economy,&#8221; people are now looking for &#8220;psychological self-determination.&#8221; We want something other than a black Model T now. Also, good chunk of our economy is now built around &#8220;knowledge workers,&#8221; who are significantly less interchangeable. That framework is self-limiting. People (employees and consumers) are forced into a box. That box doesn&#8217;t recognize or capitalize on the parts of the person outside the box. We need a new paradigm. IDEO calls it looking for &#8220;T-Shaped people.&#8221; David Armano, from Critical Mass, calls it the &#8220;Fuzzy Tail.&#8221; We need something less like a Rubik&#8217;s Cube, [...]]]></description>
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<div><span>       </p>
<div class="mceTemp">
<dl class="wp-caption alignleft" style="width: 221px;">
<dt class="wp-caption-dt"><a href="http://paf.ze.cat.free.fr/blogginlifestyle/img/flubber.jpg" target="_blank"><img title="Flubber" src="http://paf.ze.cat.free.fr/blogginlifestyle/img/flubber.jpg" alt="Businesses Should Be More Like Flubber" width="211" height="270" /></a><span style="line-height: 17px;">Businesses Should Be More Like Flubber</span></dt>
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<p> </p>
<p>Yesterday a <a href="http://twitter.com/rcwpearson" target="_blank">coworker</a> asked a <strong>great </strong>question: &#8221;Quick Poll: What do you think is the most valuable productivity goal in terms of employee-to-employer contribution &#8212; A) units of profitable new ideas per employee, B) units of work per hour, C) both, or D) something else?&#8221;</p>
<p class="MsoNormal">My answer? None of the above. I&#8217;m not sure yet what would be better, though. And here&#8217;s why: current corporate structure and measurement is essentially based on Henry Ford&#8217;s &#8220;they can have any color they want, as long as it&#8217;s black&#8221; assembly line process innovation, where manual laborers were interchangeable. That still basically works in a physical labor/manufacturing setting. <a id="ftrq" title="Google News search for GM" href="http://news.google.com/news?rlz=1C1GGLS_enUS291US303&amp;sourceid=chrome&amp;q=GM&amp;um=1&amp;ie=UTF-8&amp;sa=N&amp;tab=wn" target="_blank">Maybe</a>. But, according to &#8220;<a id="n5j0" title="the Support Economy" href="http://www.amazon.com/Support-Economy-Corporations-Individuals-Capitalism/dp/0142003883" target="_blank">the Support Economy</a>,&#8221; people are now looking for &#8220;psychological self-determination.&#8221; We want something other than a black Model T now. Also, good chunk of our economy is now built around &#8220;<a id="sqkm" title="Wikipedia article on &quot;Knowledge Workers&quot;" href="http://en.wikipedia.org/wiki/Knowledge_worker" target="_blank">knowledge workers,</a>&#8221; who are significantly less interchangeable. That framework is self-limiting.</p>
<p class="MsoNormal">People (employees <strong>and </strong>consumers) are forced into a box. That box doesn&#8217;t recognize or capitalize on the parts of the person outside the box. We need a new paradigm. <a id="roz8" title="brilliant." href="http://ideo.com/" target="_blank">IDEO</a> calls it looking for &#8220;<a id="ao6z" title="Tom Brown on design strategy" href="http://www.fastcompany.com/magazine/95/design-strategy.html" target="_blank">T-Shaped people</a>.&#8221; <a id="tim1" title="David's Blog, Logic + Emotion" href="http://darmano.typepad.com/" target="_blank">David Armano</a>, from <a id="j_3h" title="Critical Mass" href="http://www.criticalmass.com/" target="_blank">Critical Mass</a>, calls it the &#8220;<a id="nkvp" title="The Fuzzy Tail" href="http://www.slideshare.net/darmano/the-fuzzy-tail" target="_blank">Fuzzy Tail</a>.&#8221;</p>
<p class="MsoNormal">We need something less like a <a id="dkp5" title="I never could solve these things!" href="http://www.rubiks.com/" target="_blank">Rubik&#8217;s Cube</a>, and more like <a id="m02h" title="Flubber!" href="http://en.wikipedia.org/wiki/Flubber_(material)" target="_blank">Flubber</a>. Once we have the structure, then we can measure.</p>
<p class="MsoNormal">What do you think?</p>
<p> </p>
<p></span></div>
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