Barack Obama tapped into the Groundswell during his campaign. He recognized that people were connecting with each other to get the things they need, rather than going to traditional institutions. He recognized the power of a bottom-up strategy and how an army of energized campaign partners–not just supporters– is infinitely more effective than the...
Posts Tagged ‘ Marketing ’
Context
We’re all connected. We have the entire sum of human genius and misery at our fingertips. Given that, I’m constantly befuddled by people who don’t at least try to understand the whole, rather than just the parts. You have to understand the context of a thing to do anything with it. So, since this is all...
El Guapo, a BMW and Authenticity
Driving home one day, I noticed a shiny white BMW 3 Series with seriously dark tinted windows and a personalized “vanity” license plate. The license plate had attitude. Suave confidence bordering cockiness. I decided the driver was obviously cool. James Dean cool. Then BMW turned right into my neighborhood. “What’s he doing in my neighborhood?”...
Assumptions
I’ve been in Texas for a little over a year, and I’ve been frustrated by lack of options in talk radio. You have a choice: conservative or ultra-conservative. I kept looking for public radio station. I looked all over the am dial. First mistake: assuming that because 820 WOSU was am, so would the...
Collaboration or Competition
I don’t like the idea of crushing the competition into an pulsating pile of people-pulp. But I worry that if I don’t, they may not be so kind in return. Insert bland reference to jujitsu/kung-fu/etc. here. My problem with crushing the competition– or even using the competition against itself (think jujitsu)–is that the customer is left as a...
Columbus Songwriter Circle
-
May23Wed
-
May30Wed
-
Jun6Wed
-
Jun13Wed
-
Jun20Wed
-
Jun27Wed
-
Jul4Wed
-
Jul11Wed
-
Jul18Wed
-
Jul25Wed
Add to Google
