Truth(iness) In Advertising
I had a poetry professor tell me once “don’t tell. Show.” We were supposed to write a poem about the color blue. I picked a trip to the California coast. She wanted me to show what that smelled like, felt like, looked like, sounded like. She...How To Be An Awesome Blogger In 3 Easy Steps
1. Break a complex subject into 2. Three arbitrary & meaningless steps 3. Title your post “How To [insert complex subject] In 3 Easy Steps” 4. Always include a fourth “bonus” step. E.g.: Profit! Eat a donut! or (my fave) Skip to Ma Lou My...3 Steps To Improve “Green” Brand Recognition
How Would You Improve ‘Green’ Brand Recognition?
1 Simple Thing to Fix the Music Industry
Sending “promo” records to influential radio DJs. What the labels missed when Napster happened was that everyone can be as influential as a major DJ now.