I had a poetry professor tell me once “don’t tell. Show.” We were supposed to write a poem about the color blue. I picked a trip to the California coast. She wanted me to show what that smelled like, felt like, looked like, sounded like. She didn’t want a true story– she didn’t want...
1. Break a complex subject into 2. Three arbitrary & meaningless steps 3. Title your post “How To In 3 Easy Steps” 4. Always include a fourth “bonus” step. E.g.: Profit! Eat a donut! or (my fave) Skip to Ma Lou My Darlin! See? It’s simple. Like this stick man walking...
“We believe there is a real value to this product and as consumers experience it, they will agree.”-Time, Inc. spokesperson defending the Time magazine iPad app Dear Time, Inc.- Maybe you’re right. But who cares what you think is valuable? Honestly. You come off sounding like a (bad) used car salesman. If the experience...
Sending "promo" records to influential radio DJs. What the labels missed when Napster happened was that everyone can be as influential as a major DJ now.
1: Send generic email to an old, dirty, busted, bad list of names, which has yours truly still working for a company that’s been defunct for going on 4 years. 2: Declare that you specialize in “generating a continuous stream of daily leads for sales force.” 3: Profit… wait. No. Face-palm. Yep....
You may own the URL, but the user owns the browser.
There’s a cultural shift underway, and this “Great Disruption” is acting as a catalyst to speed the change. We work hard, we work long hours, and we earn ridiculous amounts of money. “We have generally taken the proceeds of our productivity in–you guessed it–increased consumption.” Big house. Big car. Big TV. But as our...
Take a look at this microwave. Now, take a look at this iron. What glaring difference do you see–other than one cooks, and one irons? What were they thinking? I’d venture that the microwave people thought about how to make their own lives simpler. Letters take up less space than numbers around that dial....
This post, over at The Planning Lab, reminded me of a sketch I did last year. share: Recommend on Facebook Share on Linkedin Share with Stumblers Tumblr it Tweet about it Subscribe to the comments on this post Tell a friend
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