I know he’s just being provocative, but I’ll bite anyway. In a recent blog post, Seth Godin says “The Internet Is Almost Full.” He goes on to say that there’s so much content out there now, we are full– our attention is full. You used to be able to stay in the know about everything that mattered. You used to be able to make an impact easily. He advises “so if you have something left to say, better hurry. Once it’s full, it’s full.” I call shenanigans.

It’s not about seeing or being or doing everything. It’s about passion.

Whether you’re creating or consuming, it’s about finding that handful of things that you can’t stop thinking about. Joseph Campbell called it “following your bliss.” 

When you’re creating (products, experiences, blogs, etc): focus. Find the things your market is passionate about– recognize the value they’re already creating– and help them on their quest for “psychological self-determination”

When you’re consuming: focus. Unless you’re god or a ninja, you’ll never be omnipresent or omnicient, so don’t even try… unless your bliss is drinking from a firehose of information, ideas, and idiocy.

One of my passions is music– listening, writing, recording. And I particularly enjoy finding new music. Let’s apply Godin’s logic to that crowded, noisy space: people have no more room in their lives for your music, young band, so you should either get in now, or not at all. Tell that to The Beatles. Or Mozart. There was already a plethora of perfectly-good music to go around when they got in the game. But that didn’t matter, because they were following their passion.

Sometimes the biggest breakthroughs happen in a crowded space.

What do you think? Is Godin right? Or is he full of it?