Select Page

Change the oil change business

Marketing

I recently got an oil change at one of those quick-change places– you know, the ones that smell like burnt coffee? It got me thinking– this is a market that will exist for the foreseeable future. It’s also a commodity market– they all compete...

Failure Sucks

Marketing, Strategy

We can learn from our successes just as much as we can from our failures. So, I’d like to see a switch from Failure Chic to Learning Chic.

2 Strategies To Exploit Second-Order Effects

Marketing

I predict failure (compared to revenue from previous versions): Rock Band 3 uses “real” guitar and keyboard. Guitar Hero worked because it was just hard enough to appeal to everyone who always wished they’d learned guitar, as well as all the people...

3 Ways to Use Scarcity As A Strategy In A Digital World

Marketing

The Internet changes everything. Also: water is wet, and Conan O’Brien is ridiculously tall. Seriously, if you haven’t realized that yet, just go back to living in your cave. If your product can be turned into ones and zeroes, your existing business model...

Flat is Good

Geek, Marketing

I work for a big corporation. As with most big companies, the corporate hierachy is pretty tall. That makes it a bit tough to create and/or maintain a culture of innovation: politics and title are usually more influential than a good idea. But blaming management for...