Businesses Should Be More Like Flubber   Yesterday a coworker asked a great question: ”Quick Poll: What do you think is the most valuable productivity goal in terms of employee-to-employer contribution — A) units of profitable new ideas per employee, B) units of work per hour, C) both, or D) something else?” My answer? None of the [...]

On his blog last week, Tim Brown (IDEO bacon-double-big-cheese) tells a story about an insulated coffee mug he received as a gift. Then he asks a ridiculously simple question: “is this a product or an experience?”  It’s a simple question, but it has a profound and fundamental effect on product development and management. Too often, we focus on [...]