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	<title>seth gray &#187; entrepreneur</title>
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		<title>Corporate Inertia and Jujitsu</title>
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		<comments>http://sethgray.com/2008/09/30/corporate-inertia-and-jujitsu/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 01:49:19 +0000</pubDate>
		<dc:creator>seth</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[bad drawings by Seth]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[intrapreneur]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[visual thinking]]></category>

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Visual thinking for the day Ok, so, big corporations are&#8230; well, big. Brilliant insight, I know. Bear with me. They&#8217;re big, change-resisting, money-making machines. But, at some point they were small, nimble and entrepreneurial. Jujitsu is a martial art based on the idea of  &#8221;using an attacker&#8217;s energy against him, rather than directly opposing it.&#8221; At what point does a company shift from its original entrepreneurial culture to corporate incrementalism? When does it shift from creating to maintaining? When does inertia take over? I&#8217;m guessing it has something to do with number of employees &#38; setting up managerial processes, etc. But, can you ever go back to the creating? Should you? What can we motley rebels&#8211; we intrapraneurs do to learn some sweet corporate jujitsu moves?]]></description>
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<div id="attachment_13" class="wp-caption alignnone" style="width: 310px"></p>
<p><a href="http://sethgray.com/blog/wp-content/uploads/2008/10/img_6242.jpg"><img class="size-medium wp-image-13" title="img_6242" src="http://sethgray.com/blog/wp-content/uploads/2008/10/img_6242-300x186.jpg" alt="Run Stick Man, Run!" width="300" height="186" /></a></p>
<p><p class="wp-caption-text">Run Stick Man, Run!</p></div>
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<div>Visual thinking for the day <img src='http://sethgray.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </div>
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<div>Ok, so, big corporations are&#8230; well, big. Brilliant insight, I know. Bear with me. They&#8217;re big, change-resisting, money-making machines. But, at some point they were small, nimble and entrepreneurial.</div>
<p><a href="http://en.wikipedia.org/wiki/Jujitsu">Jujitsu </a>is a martial art based on the idea of  &#8221;using an attacker&#8217;s energy against him, rather than directly opposing it.&#8221;</p>
<div>At what point does a company shift from its original entrepreneurial culture to corporate incrementalism? When does it shift from creating to maintaining? When does inertia take over? I&#8217;m guessing it has something to do with number of employees &amp; setting up managerial processes, etc. But, can you ever go back to the creating? Should you?</div>
<div>What can we motley rebels&#8211; we <a href="http://en.wikipedia.org/wiki/Intrapreneur">intrapraneurs</a> do to learn some sweet corporate jujitsu moves?</div>
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