Take a look at this microwave. Now, take a look at this iron. What glaring difference do you see–other than one cooks, and one irons? What were they thinking? I’d venture that the microwave people thought about how to make their own lives simpler. Letters...
On his blog last week, Tim Brown (IDEO bacon-double-big-cheese) tells a story about an insulated coffee mug he received as a gift. Then he asks a ridiculously simple question: “is this a product or an experience?” It’s a simple question, but it has...
