Take a look at this microwave. Now, take a look at this iron. What glaring difference do you see–other than one cooks, and one irons? What were they thinking? I’d venture that the microwave people thought about how to make their own lives simpler. Letters take up less space than numbers around that dial....
On his blog last week, Tim Brown (IDEO bacon-double-big-cheese) tells a story about an insulated coffee mug he received as a gift. Then he asks a ridiculously simple question: “is this a product or an experience?” It’s a simple question, but it has a profound and fundamental effect on product development and management. Too often, we focus...
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