Posts Tagged ‘ branding ’

El Guapo, a BMW and Authenticity

October 14, 2008
By
El Guapo, a BMW and Authenticity

   Driving home one day, I noticed a shiny white BMW 3 Series with seriously dark tinted windows and a personalized “vanity” license plate. The license plate had attitude. Suave confidence bordering cockiness. I decided the driver was obviously cool. James Dean cool. Then BMW turned right into my neighborhood. “What’s he doing in my neighborhood?”...

Read more »