Posts Tagged ‘ beyond free ’

3 Ways to Use Scarcity As A Strategy In A Digital World

October 30, 2010
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The Internet changes everything. Also: water is wet, and Conan O’Brien is ridiculously tall. Seriously, if you haven’t realized that yet, just go back to living in your cave. If your product can be turned into ones and zeroes, your existing business model doesn’t work anymore. Your strategy probably relies on scarcity of physical...

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1 Simple Thing to Fix the Music Industry

March 17, 2010
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1 Simple Thing to Fix the Music Industry

Sending "promo" records to influential radio DJs. What the labels missed when Napster happened was that everyone can be as influential as a major DJ now.

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