The Internet changes everything. Also: water is wet, and Conan O’Brien is ridiculously tall. Seriously, if you haven’t realized that yet, just go back to living in your cave. If your product can be turned into ones and zeroes, your existing business model doesn’t work anymore. Your strategy probably relies on scarcity of physical...
Pharmaceutical Marketing Strategies
Pharma companies often respond to an underlying *want* to create a *need*
Not My Job
How often do you hear this at your workplace: “Sorry, that’s not my job.” On the rare occasion I hear it, I always wish I’d recorded it. Then played a “not my job” compilation for some customers. And made the not-my-jobbers watch the customers’ reactions. Sometimes embarrassment can be a good motivator. Sometimes. Seems to me...
A Tale of Two Strategies: Ping and Kindle Web
Ping is Apple’s social network built on top of iTunes. iTunes, of course, is the biggest music store in the universe. Kindle for the Web is Amazon’s latest addition to their market-dominating eBook reader line. Amazon sells lots of books. Both Ping and Kindle Web app exist to sell more product to more people,...
The General and the Farmer
I read “The Secret Sauce: Growing a Company by Word of Mouth” over on Brains On Fire and it got me thinking about the idea of “strategy” more generally. Strategy is a military word. It’s the “art of a general.” The idea is to design a plan of action which results in one army...
Columbus Songwriter Circle
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