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The problem with the “Maker” movement – Or, how to properly sell a handmade leather bag

November 7, 2012
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The problem with the “Maker” movement – Or, how to properly sell a handmade leather bag

UPDATE: my handmade leather bag that will outlast you is now for sale on the Beauty and the Biker shop on Etsy. The Maker movement is a return to valuing craftsmen (and women), and the incredible, hand-made quality of the goods they produce. There are some bad-ass makers out there. There’s even a really cool…

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How To Promote Music – 3 Lessons From Daytrotter

June 21, 2012
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How To Promote Music – 3 Lessons From Daytrotter

Daytrotter, yer doin it right. Also, I <3 you. For those of you unfamiliar with Daytrotter, here’s how it works: they bring kick-ass bands to The Horseshack recording studio in Rockford, IL, record the bands live, and put the recording on Daytrotter.com. Yesterday, they announced a brilliant promo called Daytrotter Presents #1. Buy a membership (for you or…

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Why I Hate Teaching

February 10, 2012
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A more balanced approach to aducation

I love education. But I hate teaching. Far too often we confuse the two, and I think that’s a big reason the US education system is the battered & bruised behemoth it is. Well, that and demagoguery by pusillanimous politicians. If you look at how the US education system evolved, there are striking similarities to how our…

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A Musician’s Opinion on the Stop Online Piracy Act (SOPA)

January 18, 2012
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Stop SOPA and PIPA

I am a musician. I write, record, and play songs. I spend months pouring my deepest feelings into a dozen or so 3 minute tunes. In the good ol’ days, I could’ve signed a deal with some huge record label, borrowed a ridiculous amount of money from them to record those songs, and end up…

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Top 5 Reasons I Hate Marketers

January 4, 2012
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First, let me be clear: I’m talking about what you do, not about you as a human. Second, I’m a marketer, so I’m just as guilty as you from time to time. Speaking of which, you should listen to some of my music or even come to the Columbus Songwriter Circle. See what I did there?…

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3 Predictions About the Future of “Social”

December 14, 2011
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3 Predictions About the Future of “Social”

In the US, there are  tens of millions of searches every month for things related to social marketing, social media marketing, and the like. But, if you look at Google Trends, it also looks like that search traffic may have peaked (for now, anyway). So have searches for Facebook, by the way. What that tells…

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Failure Sucks

October 24, 2011
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Failure Sucks

We can learn from our successes just as much as we can from our failures. So, I'd like to see a switch from Failure Chic to Learning Chic.

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Process, People, and Sacred Cows

October 13, 2011
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Process, People, and Sacred Cows

“I’m sorry. I can’t do that. It’s not part of our process.” “I’m sorry we billed you three times for the same thing. Our process had some hiccups.” “Sorry, but our process requires [insert absurdly long time frame] to make the changes you’ve requested.” Sound familiar? When we’re making the process, we’re doing it to make life easier.…

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You’re Wrong

October 11, 2011
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You’re Wrong

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Truth(iness) In Advertising

September 30, 2011
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Truth(iness) In Advertising

I had a poetry professor tell me once “don’t tell. Show.” We were supposed to write a poem about the color blue. I picked a trip to the California coast. She wanted me to show what that smelled like, felt like, looked like, sounded like. She didn’t want a true story– she didn’t want me…

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