“We believe there is a real value to this product and as consumers experience it, they will agree.”-Time, Inc. spokesperson defending the Time magazine iPad app Dear Time, Inc.- Maybe you’re right. But who cares what you think is valuable? Honestly. You come off sounding like a (bad) used car salesman. If the experience with [...]
Sending “promo” records to influential radio DJs. What the labels missed when Napster happened was that everyone can be as influential as a major DJ now.
You may own the URL, but the user owns the browser.
Take a look at this microwave. Now, take a look at this iron. What glaring difference do you see–other than one cooks, and one irons? What were they thinking? I’d venture that the microwave people thought about how to make their own lives simpler. Letters take up less space than numbers around that dial. A [...]
This post, over at The Planning Lab, reminded me of a sketch I did last year. Bookmark on Delicious Buzz it up Share with Stumblers Tumblr it Tweet about it Subscribe to the comments on this post Tell a friend You’re really going to print this?
Barack Obama tapped into the Groundswell during his campaign. He recognized that people were connecting with each other to get the things they need, rather than going to traditional institutions. He recognized the power of a bottom-up strategy and how an army of energized campaign partners–not just supporters– is infinitely more effective than the old [...]
We’re all connected. We have the entire sum of human genius and misery at our fingertips. Given that, I’m constantly befuddled by people who don’t at least try to understand the whole, rather than just the parts. You have to understand the context of a thing to do anything with it. So, since this is all about [...]
Driving home one day, I noticed a shiny white BMW 3 Series with seriously dark tinted windows and a personalized “vanity” license plate. The license plate had attitude. Suave confidence bordering cockiness. I decided the driver was obviously cool. James Dean cool. Then BMW turned right into my neighborhood. “What’s he doing in my neighborhood?” I [...]
I’ve been in Texas for a little over a year, and I’ve been frustrated by lack of options in talk radio. You have a choice: conservative or ultra-conservative. I kept looking for public radio station. I looked all over the am dial. First mistake: assuming that because 820 WOSU was am, so would the Texas [...]
On his blog last week, Tim Brown (IDEO bacon-double-big-cheese) tells a story about an insulated coffee mug he received as a gift. Then he asks a ridiculously simple question: “is this a product or an experience?” It’s a simple question, but it has a profound and fundamental effect on product development and management. Too often, we focus on [...]
