Category Archives: branding

Great ID: Another Bloody Water

via logochief.com I like this. a lot. Posted via email from Seth Gray Bookmark on Delicious Buzz it up Share with Stumblers Tumblr it Tweet about it Subscribe to the comments on this post Tell a friend You’re really going to print this?

Time, Value, and Idiocy

“We believe there is a real value to this product and as consumers experience it, they will agree.”-Time, Inc. spokesperson defending the Time magazine iPad app Dear Time, Inc.- Maybe you’re right. But who cares what you think is valuable? Honestly. You come off sounding like a (bad) used car salesman. If the experience with [...]

Business: A (Falling Out of) Love Story

Is it possible for Public companies to be truly passionate about their customers?

Flubber!

        Businesses Should Be More Like Flubber   Yesterday a coworker asked a great question: ”Quick Poll: What do you think is the most valuable productivity goal in terms of employee-to-employer contribution — A) units of profitable new ideas per employee, B) units of work per hour, C) both, or D) something else?” My answer? None of the [...]

Obama and a Groundswell Government?

Barack Obama tapped into the Groundswell during his campaign. He recognized that people were connecting with each other to get the things they need, rather than going to traditional institutions. He recognized the power of a bottom-up strategy and how an army of energized campaign partners–not just supporters– is infinitely more effective than the old [...]

El Guapo, a BMW and Authenticity

   Driving home one day, I noticed a shiny white BMW 3 Series with seriously dark tinted windows and a personalized “vanity” license plate. The license plate had attitude. Suave confidence bordering cockiness. I decided the driver was obviously cool. James Dean cool. Then BMW turned right into my neighborhood. “What’s he doing in my neighborhood?” I [...]