“We believe there is a real value to this product and as consumers experience it, they will agree.”-Time, Inc. spokesperson defending the Time magazine iPad app
Dear Time, Inc.-
Maybe you’re right. But who cares what you think is valuable? Honestly. You come off sounding like a (bad) used car salesman.
If the experience with your iPad app is basically the same as the print version, but you’ve cut out all that physical print & disrto cost, and you charge the same price for both? Well, you obviously think we’re a bunch of morons. If you add value to the digital product, we’ll gladly pay the same price as the paper mag. Otherwise, pass at least some of the savings on to we customers. Without us, you’ve got nothing.
P.S. you do produce some pretty awesome content. Just get your head on straight for digital pricing.
Posted via web from Seth Gray
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